A live banner is a banner ad which is created dynamically (or whose content is created dynamically) at the time of display, instead of being pre-programmed with fixed content. Live banners function the same way as traditional web banners: promoting a brand, product, service, or an event, except that the banner content is variable and may even update in real time. Live banners are built using technologies such as Adobe Flash, Java, or Microsoft Silverlight, and usually employ animation together with text, images, graphics, sounds and video to catch the viewer’s attention. Depending on the banner design, any of these multimedia elements may be defined as dynamic and therefore variable.
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